Course Description:

Digital Marketing 101: A Step-by-Step Guide to Building Your Online Marketing Strategy

Are you ready to master the fundamentals of digital marketing and build a strategy that drives real results? In Digital Marketing 101, you’ll learn the core concepts of SEO, social media, PPC, content marketing, and more. Designed for beginners, this course offers a comprehensive, step-by-step approach to creating, optimizing, and launching successful online marketing campaigns.

Through practical lessons, hands-on projects, and real-world examples, you will gain the skills needed to develop a personalized digital marketing plan. By the end of the course, you’ll have the knowledge and confidence to execute effective marketing strategies across multiple platforms.

What You’ll Learn:

• The fundamentals of digital marketing channels: SEO, PPC, social media, email, and content marketing.
• How to research and analyse target audiences to develop effective campaigns.
• The essential tools and techniques for optimizing websites for search engines.
• How to create engaging content for social media and develop a paid advertising strategy.
• How to set up, manage, and optimize Google Ads and social media ads.
• Basics of email marketing, including list building, segmentation, and campaign automation.
• How to measure success using Google Analytics and other digital marketing metrics.

Learning Outcomes:

• Build a complete online marketing strategy from scratch.
• Optimize your website for SEO and conversion.
• Create and manage successful social media and Google Ads campaigns.
• Use data-driven insights to improve campaign performance.
• Understand how to integrate multiple channels into a cohesive marketing strategy.

Certification:

Upon completing the course and passing the final quiz, you will receive a certificate of completion, showcasing your new skills and expertise in digital marketing.